By Hannah Devyor
Edgewood College has developed its brand through the “Bring It” marketing campaign. The college is partnering with Rippe Keane Marketing to execute the project.
Edgewood officials are hopeful the campaign will make incoming students aware of the educational opportunities at the college.
“We have to have brand awareness,” Vice President for Enrollment Amber Schultz said. “We have to remind people, ‘Hey, we’re here! We’re incredible, and we’re worth taking a look at.’”
The partnership with Rippe Keane is “not really a bigger investment,” but rather “a strategic umbrellaed experience,” Schultz said, as Rippe Keane has helped with Edgewood projects for a number of years.
Schultz added, “… they also know us … because of that long-term partnership. They understand our identity, they understand who we are, what our challenges are, our market.”
The “Bring It” project made its appearance with a mural on the Regina wall. The painting urges students to bring what makes them unique to Edgewood College.
“It invokes a sense of pride and excitement and enthusiasm,” Schultz said of the campaign. “When you think about the words that go with ‘Bring It’ — bring your curiosity, bring your passion, bring your culture, your music, your food. Bring all of you.”
Schultz said that not only should incoming students feel compelled to share their unique talents and personalities with Edgewood, but current students as well.
Throughout November and December, people on Edgewood campus should expect to come across more events and appearances related to the “Bring It” campaign.
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